Apple is reportedly preparing to ditch Google Maps as the default maps application on its very popular iOS-based devices.
The Internet search giant’s mapping service has been available on Apple’s iPhone and iPad since their debut, but recent media reports suggest that the Cupertino firm is preparing to provide a sneak peak at a new map application of its own at the upcoming annual developer conference.
However, Apple’s own potential map application will not prevent users from downloading and using Google Maps app, which is widely used to get directions for car journeys, look up addresses, and search for restaurants and bars.
Nevertheless, the number of users of Google Maps will fall drastically if Apple really annuls the defaults position of Google Maps on its devices.
Any such move will hurt Google financially also because the Internet firm generates a good amount of revenue from adverts on Google Maps. It could also shift the balance of power between the two companies.
Shelly Palmer, founder of Advanced Media Ventures, said, “Advertising is all about data, and data is all about advertising. This is about knowing where people are and how they behave.”
Currently, more than 90 per cent of iPhone owners make use of Google Maps on their device.